What is a standard poster size in the UK?

Understanding poster sizes in the UK is important when designing advertising posters, exhibition graphics or promotional displays. While posters can be printed to almost any custom dimension, most printing and advertising formats follow a set of recognised standard sizes.

At Banner World we print posters to any custom size using a wide range of materials suitable for indoor displays, outdoor advertising and illuminated lightboxes. Get instant prices for custom printed posters here.

In the UK there are two main systems used for standard poster sizes:

  • ISO 216 A-Series poster sizes – commonly used for office printing, retail posters and indoor displays.
  • UK Billboard poster sizes – large advertising formats used for outdoor advertising, cinemas, transport networks and street displays.

The ISO 216 A-Series standard includes familiar poster formats such as A4, A3, A2, A1 and A0, while billboard advertising commonly uses sizes such as Quad posters, 4-sheet posters and larger billboard formats.

Below we explain the most common standard poster sizes used in the UK and where they are typically used.

Poster Sizes UK Chart

Poster Size Dimensions (mm) Dimensions (inches) Typical Uses
A4 210 × 297 mm 8.3 × 11.7 in Notices, small promotional posters
A3 297 × 420 mm 11.7 × 16.5 in Shop window posters
A2 420 × 594 mm 16.5 × 23.4 in Retail advertising posters
A1 594 × 841 mm 23.4 × 33.1 in Event posters and display graphics
A0 841 × 1189 mm 33.1 × 46.8 in Large advertising posters
Quad 762 × 1016 mm 30 × 40 in Cinema posters
4 Sheet 1016 × 1524 mm 40 × 60 in Outdoor advertising
6 Sheet 1200 × 1800 mm 47.2 × 70.9 in Bus shelter advertising
48 Sheet 6100 × 3050 mm 240 × 120 in Roadside billboard advertising

Need Posters Printed to These Sizes?

If you need posters printed to any of these standard sizes, Banner World offers professional poster printing services with fast turnaround and a wide range of materials including poster paper, blue back poster paper, PVC posters and backlit posters for lightboxes.

ISO 216 A-Series Poster Sizes UK

The ISO 216 A-Series is the most commonly used system for standard poster sizes in the UK. These sizes are widely used for retail posters, office displays, exhibition graphics and advertising boards such as A-Board pavement signs and poster frames. The A-Series format works on a simple scaling principle where each size is exactly half the area of the previous size. This makes it easy to scale artwork up or down while maintaining the same proportions.

We can print posters from small A4 formats right up to large billboard posters and custom large format graphics suitable for exhibitions, retail displays and outdoor advertising.

  • A4 Poster Size – 210 × 297 mm
  • A3 Poster Size – 297 × 420 mm
  • A2 Poster Size – 420 × 594 mm
  • A1 Poster Size – 594 × 841 mm
  • A0 Poster Size – 841 × 1189 mm
  • 2A0 Poster Size – 1189 × 1682 mm
These sizes are widely used for indoor advertising, exhibition posters, retail promotions and public information displays.

Billboard Poster Sizes UK

Billboard posters are larger advertising formats typically used for outdoor advertising. These posters are commonly displayed on roadside billboards, transport networks, cinemas, shopping centres and building hoardings to attract attention from both pedestrians and passing traffic. In the UK advertising industry these formats are traditionally measured using the “Sheet” system. Each sheet represents a poster panel measuring approximately 20 × 30 inches. Larger billboard formats are created by combining multiple sheets together.
  • 1 Sheet Poster Size – 508 × 762 mm – 20 × 30 in – also known as Double Crown
  • Quad Poster Size – 762 × 1016 mm – 30 × 40 in – commonly used for cinema posters
  • 4 Sheet Poster Size – 1016 × 1524 mm – 40 × 60 in – often called Double Quad
  • 6 Sheet Poster Size – 1200 × 1800 mm – commonly used for bus shelters
  • 12 Sheet Poster Size – 3050 × 1520 mm
  • 16 Sheet Poster Size – 2030 × 3050 mm
  • 32 Sheet Poster Size – 4060 × 3050 mm
  • 48 Sheet Poster Size – 6100 × 3050 mm – traditional roadside billboard size
  • 96 Sheet Poster Size – 12190 × 3050 mm – large roadside advertising format
Many of these billboard formats require specialist installation and planning permission depending on their size and location.

Frequently Asked Questions

The most common poster sizes used in the UK follow the ISO 216 A-series format. Popular sizes include A1 (594 × 841 mm), A2 (420 × 594 mm) and A0 (841 × 1189 mm), which are widely used for advertising posters, retail displays and event promotions.

A quad poster measures 30 × 40 inches (762 × 1016 mm). Quad posters are commonly used in cinemas and theatres for movie advertising.

A 4 sheet poster measures 40 × 60 inches (1016 × 1524 mm). These are commonly used for billboard advertising and large promotional displays.

An A1 poster measures 594 × 841 mm and is commonly used for retail posters and event advertising.

An A1 poster measures 594 × 841 mm and is commonly used for retail posters and event advertising.

An A2 poster measures 420 × 594 mm and is often used for indoor promotional posters and noticeboards.

Related Guides and Printing Services

If you’re researching poster sizes, you may also find these guides and printing services useful when planning your next project:

  • Banner Sizes Guide – A complete guide to standard banner sizes for events, construction sites and exhibitions.
  • Banner Printing – Custom printed PVC banners, mesh banners and fabric banners printed to any size.
  • Billboard Printing – Large format billboard posters and advertising graphics for outdoor campaigns.
  • Large Format Printing – Professional large format printing for posters, signage, exhibitions and retail displays.

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