What is a standard PVC banner size? The simple answer to this question, there isn’t one. We manufacture banners of all sizes, and each order is different from the next.

What is a standard PVC banner size?

Banner size is a question we get asked a lot and isn’t a question we can answer. We manufacture banners of any size to your requirements. Unlike business cards and letterheads, banners are custom-made to clients’ requirements, meaning all banners we produce are different. Each order placed with us is a custom order, meaning we don’t run a batch of 3m x 1m banners or 2m x 2m banners. Because we manufacture bespoke, we cannot are unable to supply templates for custom made items. When ordering a 3m x 1m banner, please set your artwork to that size and create and provide us with artwork that matches the size ordered.

Printed banners of any size.

We will print a banner of any size, so if you require us to manufacture a banner, please make sure you have measurements for your required size. The bottom line is that we cannot advise on the size of your banner and hope for the best. If we were to suggest a standard go-to size and the customer agrees and receives a banner, it’s too large or too small, and it will not look good on us. So we won’t give a definitive answer, we can only advise and hope that our clients can decide for themselves.

If you are unsure, then let’s discuss the options.

Measure your space

The first place to start is to measure the space available. Measuring the space available is always the best way to start. For example, You are selling mobile homes, and you have a fence at the front of your site, which is ideal for showcasing an offer. The wall is 100 feet long and 8 feet in height (metric 30.5m x 2.44m). Now, you wouldn’t see the impact of a 6 feet x 2 feet banner in this situation. A banner at that size would look ridiculously small. Again we wouldn’t advise on the exact size, but we would respond and suggest that this size is way too small.

The opposite would apply to your nans birthday party. We wouldn’t advise on a 100 feet x 8 feet banner to hang up at your local village hall.

Measure your space with a tape measure, and then work out the size you require. To determine your banner size, how much space you have available and how large you would like your banner. Also, bear in mind the cost implications. Each of our banner pages has an on-page price calculator. Enter your sizes, and the web page will give you instant costings. If you are happy with the cost, then please create your artwork at that size and upload it once you have completed your artwork.

Know your viewing distance

Viewing distance is an essential question. What distance will your audience be viewing the banner? Remember the text needs to be readable at your ideal viewing distance. Text size depends on numerous factors. What is the typeface used? Make sure that your text is large enough to read. How large do letters need to be readable at different distances? Some type is easier to read at a distance. Also, think about the colour contrast? Black and white being the most contrasting means the text will be more easily readable. Here is a list of viewing distances and minimum legible text sizes. We base the text sizes of somebody with perfect eyesight using Helvetica Medium typeface.

Distance – Text height

2 feet – 3mm

3 feet – 4mm

5 feet – 6mm

7 feet – 7mm

10 feet – 9mm

15 feet – 15mm

35 feet – 30mm

50 feet – 45mm

150 feet – 150mm

200 feet – 175mm

600 feet – 600mm

Keeping it simple

A roadside banner that contains loads of text and images isn’t going to perform? You should make sure that the banner has only essential information. There’s no need for email addresses, Facebook and Instagram addresses. To be effective, the customer wants to know three things.

1. Who you are

2. What you’re selling

3. How to get in touch

Know your audience

Remember, you must know your audience. Suppose you’re producing artwork for a birthday banner containing embarrassing pictures which are undoubtedly being viewed up close? In this instance, it’s OK to have small images and text. Say, for example, you are promoting an offer outside your store? It’s an idea to make the punchline large and remove any contact details as you already outside the store. Please take notice of how big companies use their advertising space. Does your local Dominos pizza shopfront signage display a telephone number or website? I doubt it, so keep it simple and on point.

Common sense

Most of the subjects we have discussed are pretty obvious. Whether choosing a size or designing and creating a banner, think about your size, viewing distance and layout. Remember to keep things simple. Couple that with some good quality graphics, type and design knowledge then you’re onto a winning formula.

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